I created the graphic style for Annastacia Palaszczuk’s positive campaign and all candidate ads. I developed video animation and collateral that reflected a modern fresh political design that stood out to the public.
Negative Campaign
I was responsible for storyboarding the Detour Deb video that our production team in Cutting Edge went and shot. I also designed the end screen lockup.
We worked with QCU to create a seperate LNP attack campaign that ran in sync (but not affiliated) with Queensland Labor.
As the campaign progressed we created negative ads against Clive Palmer who was aiming to take votes away from Labor in order to give the LNP more seats.