BRONZE WINNER
INSIGHT
Teeth are a great source of DNA often tossed into the garbage/medical waste, but there is one person everyone saves their teeth for ...
IDEA
We'll turn the Tooth Fairy into a cancer research ambassador, revealing that the tooth fairy donates your teeth to help find a cure.
EXECUTION
Mobile Tooth Fairy stations would travel to schools (like Healthy Harold) for people to swap a tooth or toothbrush in exchange for a photo with our fairy. A little tooth goes a long way to a cure, so it's equally important to to educate the public as well as gain data.
