"Create a pitch... that helps viewers understand the power of data and how sharing their medical data could help cure this seemingly incurable disease."
— Matt Clack
Teeth are a great source of DNA often tossed into the garbage/medical waste, but there is one person everyone saves their teeth for ...
We'll turn the Tooth Fairy into a cancer research ambassador, revealing that the tooth fairy donates your teeth to help find a cure.
Mobile Tooth Fairy stations would travel to schools (like Healthy Harold) for people to swap a tooth or toothbrush in exchange for a photo with our fairy. A little tooth goes a long way to a cure, so it's equally important to to educate the public as well as gain data.