Impact
The Omnibus Bill was severely watered down in the Senate with only 1 out of 5 parts of the Bill passing due to crossbench Opposition
2.2 million video completions via Catch Up TV
1.2 million online video completions
Reached 1.2 million unique viewers on Facebook and Instagram, with 7 million ads served at a frequency of 5.76
Social campaign generated 57.5k of clicks to the campaign website
Website Impact
78,646 unique visitors
21,646 email to MPs signed
125,434 emails sent to 5 Senators
Conversion rate of 27% (industry average 2%)
