Problem
Australian Red Cross is constantly in desperate need of blood donations and struggles to find enough donors, especially around holidays or after natural disasters.
Insight
Life is so full of accessibility that almost every want or need is catered for. Because of this, people forget that some things aren’t so easy to stock up on.
Idea
We use the most common grocery items as a reminder to book your blood donation.
Execution
Partnering with a supermarket chain or independent brands, Common grocery items - bread, milk, eggs, would be redesigned with custom packaging to catch attention. Each product would have a direct QR code and URL for people to book a blood donation with ease.
OOH and other collateral would reinforce the message that blood can’t be bought at the store, it needs people to restock the supply.
