This idea was selected for the AWARD School wall.
Client: Banana Boat
Product: Banana Boat SPF 50+ Sunscreen
Media: Poster/Outdoor
Target market: Outdoorsy people
Single-minded proposition: Spend more time in the sun
Client: Ask Izzy
Product: askizzy.org.au - A free online directory for homeless
Media: Poster/Outdoor
Target market: Readers of Newscorp publications
Single-minded proposition: Connect the homeless
Client: The Australian Government
Product: Alcohol & Violence Awareness
Media: Digital
Target market: Young Males
Single-minded proposition: One punch can kill
Client: Sony Mobile
Product: Xperia
Media: 3 media of your choice (digital, mobile and OOH preferred)
Target market: Aged 25 - 55
Single-minded proposition: Do more than you thought possible
Client: fitbit
Product: fitbit and fitbit app
Media: Digital
Target market: Health conscious – Any age
Single-minded proposition: The best way to track your fitness
Client: The Apple Advisory Board of Australia
Product: Apples
Media: Poster
Target market: Australian adults
Single-minded proposition: Apples are good for you
Client: Duracell
Product: Duracell Quantum Batteries
Media: Promo/experiential
Target market: Battery users
Single-minded proposition: Duracell Quantum Batteries last longer
Client: McDonalds
Product: Create Your Taste
Media: Integrated (3 Media)
Target market: Gourmet burger lovers
Single-minded proposition: Create your ultimate gourmet burger