Truth
A pet is like a child to an owner because as the owner raises them the two form a bond that integrates the pet into the family. Parents like to take their 'children' (pets) for fun days out but not all locations allow animals so they can be forced to leave them home alone.
Idea
Drive brand love for Purina by giving the whole family an exciting day at the park.
We'd do this by turning Sydney's most iconic park into an amusement park for dogs.
The Main Event
Indoor Activity Area
Tumble bug agility course: Quirky agility obstacles with a carnival design.
Hair raiser scratching area: Employed to give dogs back scratches.
Say woof photo booth: Where dogs can take a photo with their owner.
Bone rotor: A slowly rotating bone tower for dogs to treat themselves.
Outdoor area
Purina doggy bag stand: What's a amusement park without a show bag?
Wild mouse water jets: Water spouts for dogs to catch.
Carnival dog food kiosk: Novelty treats inspired by carnival food, complete with a feed your owner station.
Promotion
Posters: A series showing dogs experiencing all Luna Park has to offer.
OOH Tactical: Billboards with head cutouts would be placed in dog parks for owners to take the pawfect snap of their pooch.
