7 years of relentless attacks and being a political football from the conservative media has damaged the reputation of professional firefighters.
The Ready for Anything campaign was developed to repair the reputation and standing of professional firefighters in the Victorian community.
The UFU wanted to create a campaign that positively promoted their highly skilled branch of professional firefighters - Fire Rescue Victoria (FRV). The campaign needed to showcase their 4 years of specialised training, state of the art equipment, first responder training, and that the FRV team could tackle any emergency - from a house fire to a toxic warehouse fire.
We filmed the majority of this at the impressive MFB training facility at Craigieburn, which has every scenario rigged up you can imagine. In addition, all of the talented firefighters shown are 100% real and were amazing to see in action.
As part of this campaign, we created 2x15 Second TVCs to highlight the medical and rescue training of the FRV, as well as specialised equipment use.
