Truth
Children experience uninhibited childhood fun, but as you grow that inner child becomes confined with responsibilities. Kirks is the catalyst for adults to release their inner child by bringing happiness and excitement to everyone through their colourful soft drink range.
Idea
To allow the next generation of Kirks lovers to experience these moments of freedom and happiness we'll make Aussie summers a treat using interactive surprises, focused on bringing simple joys to life.
Campaign
Activation
Kirks party pods would be placed on the promenade of selected locations i.e. Bondi Beach acting as giant billboards until they open. The box would be packed with joyful surprises to help the next generation fall in love with Kirks. A social media completion would be run asking people to guess what's inside.
OOH
OOH billboards would be custom designed to entertain people while they wait.
Billboard: i.e. A spin top where you push the middle to rotate the swirl.
Digital Billboard: A wacky mirror design using cameras to live distort people on the platform.